by Will Mapplebeck

Remember the start of Jerry Maguire? For the few who haven't seen Cameron Crowe's much quoted 1996 rom-com, it starts with sports agent Jerry, played by Tom Cruise, frantically writing what he calls his mission statement at 1am in a Miami hotel room. He writes all night, pleading for a better more ethical sports business, hands it out and promptly gets the sack.

The memo is called 'The Things We Think But Do Not Say'.