‘Prepare for the worst, hope for the best’ is a well-used maxim. But taking that comms preparation to the next level on social media is what one team did in a recent exercise. Here’s the inside track on what they learned…
by Simon Carr
Read morewhy are we so obsessed with communications evaluation?
The AMEC Summit, held for the first time in London last month, sets in motion an approach with wider implications than just evaluating the impact of communications.
by PANEL WRITER Neil Wholey
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