If there's one thing that social media is really useful for as a comms channel it's getting out information in real-time. That's something that the Environment Agency have worked on. Those plans were put to the test recently when torrential rain swept the country. Here's how they fared.

by @envagency

Social media is revolutionising the way people engage with us.  We’ve grabbed the bull by the horns and it’s become an everyday part of communications activity. 

Just two years ago we had a small number of people in our media team using social media but we’re about to give all our employees access.

In April 2012 we put a dedicated social media expert in each of our regions and a small team in our National Customer Contact Centre.  Since then a further 160 people have been trained to monitor and engage across social media channels.