Know your stuff. Know who covers your patch then get to know them. It's an approach that's as old as the hills but one that continues to bear fruit if done with skill.
It’s interesting to view how much the economic pendulum has swung since the global recession of 2009.
Back then a large part of the media’s agenda was sewn up with the big boys, the car producers, aerospace giants and the financial powerhouses would regularly adorn the pages of the nationals and the airtime of our major broadcasters.
Stories from SMEs - small, medium enterprises - did get covered, don’t get me wrong. However, more often than not they were neatly packaged away in their own special enterprise section and very rarely did they make it into mainstream news.