on measuring... and measuring profile

Sometimes experimenting without measuring is okay. But there's a school of thought that as comms is science you need to measure. Here's one thought on what we should be measuring: profile.

by Gavin Loader

I’m a measurement addict; there I said it, phew. I’m addicted to the iPhone/web app called Strava that turned me from a friendly runner and cyclist into a distance and speed enthusiast. I can recite every PB at every distance I’ve ever achieved, and the challenges and goals that left me a lactic acid induced mess.

Read More
Print Friendly and PDF

channel shift: a future for public sector comms in 2013?

One of the challenges facing public sector comms is how to work out what you've done has been effective. Maybe, it's a case of using channel shift. Especially in the public sector which is changing almost by the day. 

by Dan Slee

It's always been tricky working out the impact of good communications.

Back in the day, you'd get a big ruler, a sheaf of cuttings and work out column inches.

Read More
Print Friendly and PDF