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media interview case study: beth dishes out ritual humiliation

May 19, 2023 Darren Caveney

In stockinged feet, somehow managing to look awkwardly relaxed as heavy rain poured outside, Rishi Sunak began as comfortably as he could, given who was sitting opposite him. Beth Rigby, Sky News’ political editor, has the look of an experienced deputy head teacher at an urban comprehensive who is not so much angry as, well, just disappointed in you. 

by an anonymous comms pro

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags media interview case study: beth dishes out ritual humiliation, Rishi Sunak Beth Rigby interview in Japan at the G7, communications top tips, media interview do's and don't's, comms2point0 good practice communications
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