newspapers are now the least popular way to get news

Always Ofcom throws up fascinating research and a report trailed in The Guardian is no exception.

by Dan Slee

This is significant: printed newspapers have become the least popular way that people use to keep up to date with what is going on in the world.

According to a report in the Guardian the annual Ofcom news consumption study will say that 31 per cent of the population read a printed newspaper to keep informed. This is a fall from 41 per cent the previous year.

On the other hand, TV news on 67 per cent, the internet with 41 per cent and radio 32 per cent are all comfortably ahead of breaking news on the news stand.

To anyone interested in the media landscape this feels like hugely landmark news in itself. To communications teams geared-up to service the needs of newspapers first and foremost this feels especially important.

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40 UK stats you need if you work in comms in 2015

We know we live in a changing  landscape. Yet, every year out of the fog like a lighthouse beam comes a moment of clarity. That moment is the Ofcom communications market report. Here are some stats to know by heart. It’s 400-pages. We read it so you don’t have to.

By Dan Slee

Research, said astronaut Neil Armstrong, is creating new knowledge so how often do we really do that?

Alone on a sea of change it is easy to feel as though you are bobbing around on the water uncertain and very often alone. Sure, there’s snippets of information out there. Often it can be confusing and only casts light on a small corner.

All this is why as a communications person you need to spend time a few hours with the Ofcom communications market report 2015. I mean it. You do. It tells you far better than anything else the direction of travel in the UK. Once more, it is free.

A week or two back I sat down and read through it all.

It is shaping what I’m doing. It doesn’t have all the answers but it has many and it’s the starting point of everything that you need to do.

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