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thumbs down emoji: is it time to scrap social media toolkits?

January 6, 2026 Darren Caveney

You’ve all be sent – and asked to share – social media toolkits and assets for national campaigns, or in support of your wider partners. Do they ever perform well, get good engagement, or add to your own social performance?

by Alex Waddington

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags thumbs down emoji: is it time to scrap social media toolkits?, social media best practice in public sector communications, social media reviews and audits, Alex Waddington Whetstone Communications, comms2point0 best practice communications and pr
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