The last few years have seen an absolute turbo-boost for digital communications. I’ve been saying this to my colleagues for a while now (so much in fact, I’m sure they’re sick of hearing it) but to give one example our combined Facebook and Twitter reach in 2019 was 18 million, in 2020 that went up to 89 million (largely thanks to an exploding whale) and in 2021 it was 32 million. I’m sure you’ll have seen a rise in your audience accessing your messaging and services via digital means too.

by Nick Fromont