Why you should join the growing trend for business blogging and how to find your blogging rythmn.

by Carol Caveney

Across all sectors, from SMEs to newspapers, from think tanks to universities, blogging is becoming big business. 

As a result, increasing pressure is being placed on comms teams to create and deliver fresh blog content on a daily, weekly or monthly basis.  Not just any old content, but content capable of demonstrating expertise, building awareness, sharing values and, most importantly, building stronger connections with customers.