gamification - the next level for comms?

Communications – it’s a funny old game. Although many of us may have been playing for some time, the game itself has certainly changed. As technology continues to race ahead it seems making sure you level-up your comms is the key to staying ahead - but is gamification the path of the future, or just the latest passing fad?

by Adam Raistrick

Gamification – defined as introducing game-like elements into typically non-gaming tasks – is a rapidly growing trend, appearing in many facets of technology and media.

It has already been used as a tool for internal communications by Samsung, Deloitte and even the Department for Work and Pensions. The idea is that the more fun you make something, the more likely people are to be engaged by it.

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