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Effectively embedding social media into customer services is the biggest challenge facing local government communicators’ use of these important digital platforms. A new industry report shines a light on the issue, and helps us to understand both the growth in demand for customer services on social media, and the best solutions for councils to adopt.
by Darren Caveney
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If you think that your organisation presents you with some comms challenges just imagine what if would be like working for the current POTUS…
by Rebecca Roberts
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I have blogged recently about the fact that there are many, many free learning opportunities open to us in the era of small/no training and development budgets.
by Darren Caveney
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Video has become an important comms channel. Here's how a group of communicators in the NHS are using it to recruit nurses after some basic training we delivered in Digbeth, Birmingham
by James Turner
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There’s no escaping it. Animated gifs are making a huge impact on the web. Why? Because they're perfect for it.
by Paul Compton
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PR and communications can be a hugely stressful job. On World Mental Health Day, the National Union of Journalists' PR and communications co-chair talks about positive steps you can take.
by Philip Morcom
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Internal comms: A never ending challenge for communications teams to get right. There are lessons a plenty out there and some free learning opportunities…
by Emma Rodgers
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Brexit, Brexit, Brexit. There are a thousand case studies waiting to be written on the subject. Whatever your take on it the comms and marketing hasn’t exactly been a roaring success.
by PANEL WRITER Richard Elwell
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Before I begin this blog post…
by Alan Ferguson
Last Tuesday, we were lucky to be on the 17th floor of Westminster Council’s building looking out over London on a bright sunny day. A room full of comms bods ready for a day of learning and sharing.
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Hello again, it’s your man in the North. Great to be back guest editing comms2point0 again from 55th parallel.
by Ross Wigham
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Telling people not to come for a job at your organisation might not seem like the smartest move for a recruitment campaign. But there’s method behind it…
by Dan Charlton
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A debate has been sparked about the profile that comms and PR people should have. Here's one view. Be invisible to all but senior manegers and finance.
by Julie Waddicor
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Here are three take-homes from a simple video that demanded public attention.
by James Morton
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It’s a fact of life that whenever some sectors invest in communications it sets parts of the media off on one. This post promotes the importance of NHS communicators communicating, and explains why managing your identity is absolutely a part of our role.
by Jack Adlam
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Tweet-a-thons may not be ground-breaking in public sector communications any more but they still have their place in telling the stories of the services we use. Sarah Lay shares learning from the recent #1NHSDerbys day she co-ordinated for Southern Derbyshire CCG.
by PANEL WRITER Sarah Lay
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Slogans have been around for an age but can still be hugely influential important to the success of a campaign. This new post by one of the best creative minds around serves as a good reminder of their value and potential to communicators…
by PANEL WRITER Richard Elwell
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As communicators, pr practitioners and marketers we’ve never had access to more tools, tactics, data and platforms to make our work fly.
But there’s a bundle of challenges we have to navigate around in order to make the most of them. One has emerged as the THE challenge - the biggest barrier to us delivering great communications.
By Darren Caveney
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The hardest part of getting a communications management role is often landing that all important first job. The second and the third then become a bit easier to secure. So what are the trade secrets to give you the best chance of landing that first leadership position? We asked 10 leading comms leaders for their advice.
by Darren Caveney
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