using digital skills and a choir to shout about a charity

It's not writing a press release, it's creating content. And spotting stories to tell as this charity comms case study demonstrates brilliantly. 

by Will Barker

Being part of a communications team for a charity in Wales can be difficult at times. Let’s be honest, being part of a communications team for any charity in the UK can be difficult.

We’ve all got great reasons to shout about the work we do and brilliant, inspiring stories to tell, but we don’t always have enough people to tell it to. More and more we are creating our own content and using our own channels as news sources to reach the people that matter to us, it’s not often that you get the opportunity to do both.

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behind the scenes at macmillan comms

Everyone has seen MacMillan. They've got good branding. They do good things. They're effective and they make a difference. But what's the reality of working in their comms team?

by Katy Davies

Working in a small yet productive regional communications team at Macmillan Cancer Support really demands a broad scope of skills and expertise to cover the range of communications activities we undertake.

There’s five of us, each bringing something different to the table. International development, broadcast journalism, stakeholder management, agency and digital pretty much sums it up.

Together, we work across London, Anglia and the South East to deliver communications plans across fundraising, services and increasingly, local campaigning. We are part of the England External Affairs team and work with two other regional teams to manage our reputation and brand at local level.

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