using buzzfeed to create a buzzing community

August 3, 2015 Darren Caveney

Buzzfeed is one of the world's largest social news websites and one of the most shared on Facebook. It's known for pioneering 'listicles' which are lists of facts more easily digested and shared on the web. However, it also allows you to create your own content. Here's what happened when one comms officer did so.

by Karen Jeal

It’s that time of year again at Gravesham where we get all green fingered and the town looks blooming marvellous as part of our efforts to scoop the top prize for Gravesham in Bloom.

Although this year is different. The stakes and stems, for that matter, are higher. We won Gold last year so expectations are at an absolute max to grow for gold once more.

does sky tv's targeted ad system work?

April 15, 2015 Darren Caveney

Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?

by Anushka Desai

We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign. In January this year we ran the campaign for 30 days and you can read more here.

how london ambulance service ‘newsjacked’ zayn malik

March 29, 2015 Darren Caveney

Sometimes comms is about thinking on your feet and being creative. Even when a boyband member quits.

by D an Sutherland

When you think of One Direction, the flashing blue lights of a London ambulance cruising through the night taking a seriously ill patient to hospital doesn’t spring to mind. Unless the patient they’re taking is one of the boyband’s billion fans worldwide.

using digital skills and a choir to shout about a charity

May 14, 2014 Darren Caveney

It's not writing a press release, it's creating content. And spotting stories to tell as this charity comms case study demonstrates brilliantly.

by Will Barker

Being part of a communications team for a charity in Wales can be difficult at times. Let’s be honest, being part of a communications team for any charity in the UK can be difficult.

We’ve all got great reasons to shout about the work we do and brilliant, inspiring stories to tell, but we don’t always have enough people to tell it to. More and more we are creating our own content and using our own channels as news sources to reach the people that matter to us, it’s not often that you get the opportunity to do both.

what a saturday morning football team can teach you about digital comms

September 3, 2012 Darren Caveney

The Tally Vics. They're the smallest team in Britain to have a club shop with fans all over the world. They're also a brilliant digital comms case study. Not at all bad for a group of friends who play for a Glasgow Saturday morning team.

by Davie Brown

When one of our players started a Twitter feed for the club in our first season I couldn't see the point. Who would be interested in 20 guys playing for a team in the local park?

The player left shortly afterwards and the idea was forgotten until a year later. I got a phone upgrade and wandered onto Twitter myself lost as everyone is to begin with. Around Christmas time 2010 I decided to start another feed for the team to see if it might bring in some sponsorship. I soon found out he was right and I was wrong.

Twenty months down the line we have over 1,300 Twitter followers and a brand new set of strips courtesy of our new sponsor PSL Team Sports. We also have several companies as sponsorship partners and most of our players sponsored by people the length and breadth of the country.