Following the NHS’s 70th anniversary, it’s a good time to explore the role of communications and social media to promote behaviour change as the pressures continue to grow.
by Dil Shemare
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Following the NHS’s 70th anniversary, it’s a good time to explore the role of communications and social media to promote behaviour change as the pressures continue to grow.
by Dil Shemare
Read moreMany have made the move from journalism to PR. This post reflects on 10 years on the bright side…
by Daniel Cattanach
Read moreIt has been a big year for the NHS. The organisation that gives a safety new of free at the point of delivery heath celebrated its 70th birthday and how people responded. This is a look at the big picture and how it took off in one corner of the UK.
by Claire Riley
Read moreWe know that great communications campaigns can have a big impact and deliver lasting change. So how about changing a team’s operating model to one of campaign-based communications? This team did and here are the results and learning…
by Lucy Denton
Read moreNot a fan of relative strangers using your first name in their emails and direct mail to you? No, me neither. Personalisation isn’t always a good thing in the world of marketing and communications…
by Holly Bremner
Read moreOk, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11.
by Rebecca Roberts
Read moreWhile chat bots and artificial intelligence may steal the headlines, the real future of local government communications lies in working strategically, using insight and data and having the support of politicians and senior officers to build trust, engage communities and deliver impact. David Holdstock, director of communications at the Local Government Association, explains how the LGA, LGCommunications, Solace and the PRCA have developed a new resource to help support councils approach communications more strategically.
by David Holdstock
Read moreChanging behaviours can reduce the strain on our public services. Here are some great examples plus a new webinar you might like
by Emma Howard
Read moreIt’s official, we need a little more no-nonsense honesty in our lives. And we’ve just been served up a rather marvellous example to inspire us.
by Darren Caveney
Read moreThe Harlem Globetrotters, if you didn’t know, are an exhibition basketball team formed in the 1920s. They were a huge TV attraction as a kid growing up in the 70s. They are famous for being brilliant at basketball but also brilliant entertainers. And hence me describing the Digital Engagement Leeds speaker line-up as the ‘Harlem Globetrotters of communications’.
by Darren Caveney
Read moreSometimes it takes a cute dog to attract attention and lead a call to action.
by Katie McKee
Read moreHow are you feeling about social media these days? Cambridge Analytica, Fake news, dwindling organic reach? Here’s what some of your peers think right now…
by Darren Caveney
Read moreFancy attending a workshop to discuss how to respond to misinformation in a social, digital world? Read on…
by Eddie Coates-Madden
Read more‘Prepare for the worst, hope for the best’ is a well-used maxim. But taking that comms preparation to the next level on social media is what one team did in a recent exercise. Here’s the inside track on what they learned…
by Simon Carr
Read moreSo 25 May has passed. The world hasn’t ended following GDPR going live. But what next?
by John-Paul Danon
Read moreAny event soaks up the time of a busy communications lead. But make it a royal wedding and you have just multiplied it by 10 or even 20.
by Louisa Dean
Read moreWhat has football got in common with the beautiful game, communications? More than you’d think when a charismatic, insightful German manager is involved…
by Ben Capper
Read moreYou can’t spend wisely unless you understand marketing’s full impact, say marketing experts McKinsey. If we ask ourselves whether our communications and marketing budgets are being spent wisely, could we honestly say yes?
by Rachel King
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