Recruiting to key comms roles is a nice problem to have. And there’s an excitement to be had in hopefully unearthing some new stars. Especially when plum roles are up for grabs.
by Edward Welsh
Turns out the world changes and the way people view the world changes too. It’s our job as communication professionals to make sure that how we engage with our audiences keeps pace. It also means that communication teams are constantly changing and evolving too – just like ours at the Nursing and Midwifery Council (NMC).
Many of you won’t know much about the NMC; I won’t hold that against you! We’re the professional regulator for nurses and midwives across the UK, and nursing associates in England. We uphold the highest professional standards for more than 700,000 practitioners on our register and promote public confidence in our professions.
This April, we’re launching our new corporate strategy for the next five years, a very big deal for us. We have spent the last year finding out from the public, our professionals, partners and NMC employees what kind of organisation we should become.
What difference do we want the NMC to have made by 2025? What should our purpose be? As the world of health and social care changes, what should we be focusing on? What kind of culture should we be living and breathing? These are the questions we’ve been asking ourselves.
Our strategy will set out a clear ambition for change, improving how we fulfil our core regulatory responsibilities, and how we can actively support our professions, the public and partners as well as influence the context for learning and care.
Our highly talented communications and engagement team – which I am so proud to Iead – has been working really hard to transform how we operate to support the NMC achieving this ambition.
At the heart of this transformation has been a focus on strategic communications to make sure we are ready to embed and implement our new corporate strategy. What this has meant in practice is ensuring our communication activity is underpinned by research and evidence, with clear objectives and a corporate narrative aligned with what we’ve heard and tested.
Over the past 18 months, the team, built around a core of people who have worked at the NMC for four or five years, has continued to change. Communication posts that were based in other directorates have been consolidated into our team.
We’ve invested in colleagues, up-skilling and providing opportunities to progress, and created new posts responding to what our professionals and partners have told us about how they want us to engage and collaborate with them more.
Through this period of change, of course, people have also decided to move on, with offers of great, new opportunities and promotions in other organisations.
So if you are interested in joining one of the biggest professional regulators in the world, committed to playing its part in improving everyone’s health and wellbeing, then why not consider one of the roles coming up in our team in the next few months.
Take a look here at the next two roles we are recruiting to:
Assistant Director Stakeholder Engagement
Head of Strategic Communications
And check out our website or email me if you have any questions!
Edward Welsh is director of external affairs at the Nursing and Midwifery Council
Image by Michael Havens
