How is it that some people have the knack of consistently delivering great creative work? What’s their secret and what can we learn to give our own creative work an inspirational boost? Check out this new series of free and fun learning opportunities – Creativity Lab.
by Darren Caveney
So many people inspire me in my communications and PR work: Teams I work work with, creative agencies I know, consultants I collaborate with, mentorees I watch flourish. I have always believed that we are all creative. But there are some characteristics and patterns of consistently creative people and we can learn from them.
Creativity Lab is where we’ll go underneath the bonnet to explore, dissect and learn from those in and around the comms industry delivering creative work we’re inspired by. We’ll take a look at who delivers creatively inspiring work and invite them into the Lab to talk about their work. I have some brilliant people lined up to join us in the Lab.
We’ll seek inspiration from across the sectors. We’ll have themed episodes too. There is learning to be found everywhere. And we’ll also look further afield to those pushing the boundaries of creativity to see what we can learn and apply to our work.
Time is precious so we’ll also want to seek ways in which we can create the time to be creative. We’ll uncover the tricks and tips and hacks to help.
So, in short, Creativity Lab is here to get our ideas fired up and to help us deliver our best possible work.
Sound useful? OK, you’re on.
How will it work?
It will be via Zoom. Very interactive, fun and informal. But rich in learning at the same time.
When will the Lab be open?
Monthly. And we’ll vary the times – daytime and evening – to see what works best and to give everyone a chance to drop in.
The first Creativity Lab will drop in April. Lunchtime on 20 April is pencilled whilst I get our first special guests confirmed.
How much to attend?
Free. All free, baby.
Who is involved?
Led by comms2point0, and supported by ContentCal, we will invite people who inspire us to come and share their work, their insights and to take part in fun Q&As. You can also make suggestions for people we invite into the Lab. It’s all about collaboration, sharing and learning together.
The outputs
The idea is to post all creative content and ideas to ContentCal’s Content Hub so we can all access it as a brilliantly helpful creative resource. The more we add, the more it will benefit us all.
We’ll also encourage you to go away and do homework where you apply the learning and inspiration to your own work. And then you can come back and showcase your own work and outcomes, a kind of comms Take Hart.
I’m in - how do I join up?
You can SIGN UP HERE (numbers may need to be limited so please don’t be slow to sign up)
Darren Caveney is the creator of comms2point0 and owner of specialist consultancy Creative Communicators Ltd. You can say hello on Twitter at @darrencaveney
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