Social listening - not a new concept but something that’s definitely beginning to come to the frontline of social media and comms strategies of those working in the public sector. In case you haven’t used social listening before, it allows you to gain insights into conversations that you’re not directly part of (as in, when you haven’t been tagged) and discover your unknown unknowns… Pretty cool, right?
by Hardeep Johal
That’s just the beginning. Using this insight widens the pool of public opinions that you’d usually gather through more traditional methods, such as surveys or focus groups, allowing you to get feedback from demographics that you might not have reached previously. Which, in turn, can improve your overall public perception as you’re getting a better understanding and representation of opinions in your community.
Whether you currently have a tool in place to help you listen to the voice of your citizens or you’re keen to understand more about how powerful social listening, media monitoring and AI can really be - Orlo’s upcoming webinar series is a must-join!
In our latest webinar series, taking place throughout March, will be honing in on community insights and how this knowledge can help tackle some of the key common challenges faced by organisations from right across the public sector. Looking at real-world examples and scenarios to showcase the power of being able to listen, understand, and act on this information to help you supercharge your comms strategy and community engagement.
The details:
How can social media intelligence help public sector organisations to create safer communities?
14th March | 12 PM - 1 PM GMT
Understand the positive impacts of using social intelligence to detect and manage crises and misinformation, keeping citizens safe and empowering your team to take back control of the narrative.
Key takeaways:
● How social media intelligence can help tackle anti-social behaviour
● Real-world examples of how public sector can predict audience behaviour and see off complaints
● The positive impact this insight can have on detecting and managing a crisis
Understanding the needs of your community to help guide policy and influence strategic decisions
19th March | 12 PM - 1 PM GMT
2024 is set to be a big year in politics with local elections taking place in May and an expected general election before the year comes to close. Bridge the gap between you and the general public by effectively gauging public opinion and maximise this to benefit your comms strategy.
Key takeaways:
● Why comms should have a seat at your top table
● How technology can help bridge the gap left by traditional surveys in gauging public opinion
● The impact of this information can have on wider business objectives such as NetZero policies and recruitment
● Reporting for your citizens, not just senior leaders
How can understanding the voice of your community help inform your comms strategy and approach to social media?
26th March | 12 PM - 1 PM GMT
With 84% of the UK population using social media every single day, we’ll take a look at how identifying key and reoccurring themes, and topics of conversation across your community can help you stay ahead of emerging trends. Measure trust and engagement in your local community to determine the best use of your time, budget, and resources.
Key takeaways:
● The best way to gain an understanding of your community’s priorities, passions and concerns
● The impact this proactive approach can have on your team’s time, budget and resources.
● How this insight can help you build and measure trust
● How the combined power of social listening, media monitoring and AI can help you engage with citizens in a much more powerful way
More information and registration can be found over on the Orlo website: https://orlo.tech/webinars/
See you there!
Hardeep Johal is director of product and development at Orlo
*Sign up for the comms2point0 eMag*
The comms2point0 eMag features exclusive new content, free give-aways, special offers, first dibs on new events and much, much more.
Sound good? Join over 3.4k other comms people who have subscribed. You can sign up to it right here
