You've heard bits and pieces about nudge but what is it really all about and can it be a part of your communications solutions?

by GUEST EDITOR Carolyne Mitchell

Last month I was lucky enough to host a behavioural economics workshop for Scottish public sector comms teams. The day was run by Stephen Young, senior lecturer in Economics at Brighton University Business School and Viv Caisey a social marketer who's done fab stuff with health and food standards around the country.

Behavioural economics, better known as nudge is one of those tricky concepts that is just emerging from academia into the world for people to apply to their own causes.