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beyond the numbers: what communicating regulatory change really taught us

April 9, 2026 Darren Caveney

In April 2025, Companies House launched a communications campaign to support the rollout of identity verification under the Economic Crime and Corporate Transparency Act (ECCTA). We started with a voluntary period where company officers were able to verify ahead of the mandatory date in November. By the time the voluntary period closed, more than 1.6 million people had verified their identity – 170% above our target of 600,000.

by Anna Ellis and Esme Turner

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags beyond the numbers: what communicating regulatory change really taught us, Companies House Verify campaign lessons, Anna Ellis and Esme Turner, comms campaign lessons, comms2point0 communications best practice
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