I don't know about you but I think that one of the easiest (bad) habits to fall into as a comms person is that of jumping both feet first into the next project without taking adequate time out to 'think it through.'
Yes, we all know the theory and yes we all know the importance and yes when it really matters of course we think it through. But with busy workloads, greater demands and the need to pull comms rabbits out of problematic organisational hats it's extremely easy to underplay thinking and planning time. And worse still, it's easy not to ask the customer what they actually want.
And so this week, when I attended my first LGcommunications national executive meeting in Blackpool, I was asked to pull together a seminar on digital engagement I immediately began pulling together ideas and scribbling notes about the format and content of the event.
