up for the cup: november's top posts

It's that time again when we award the prestigious, shiny £1 comms2point0 cup for the month's most read post. It was a close, close call this month. But a winner we have...

by Darren Caveney

November saw in our landmark 200th post as well as some brilliant case studies on everything from social media best practice, strategic communications, industry surveys, life as a press officer and a whole lot more. But the most read posts came from the archive and one in particular holds a special place.

In at number one...

I'm delighted to say that last month's top post was a Google+ case study, which is a really interesting development. Thanks to Shane Dillon for teaching many of us a thing or two about this platform.

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the business of cliches

Business clichés. You really can't beat them can you? Actually, I'd gladly beat upon them.

by Darren Caveney

You know the kind of annoying phrases I'm referring to - business buzzwords. Those thrown in by people in meetings often trying to show off, or, more likely, to cover up a lack of understanding.

Here's my top five most loathed business clichés, in reverse order...

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a date with the easter bunny

by Darren Caveney

I’d lay a bet with you all right now: You work longer hours now that you did five and 10 years ago (and for our older followers I double guarantee than you work more hours now than you did 20 years ago)

Some of you will recall the very real process of ‘winding down’ at work before going on holiday (and I was working in the private sector at the time, before anyone pipes up about the cushy public sector)

Did you ever have to produce lengthy ‘handover’ notes for colleagues to pick up your projects whilst away?

And at the risk of sounding like a martyr, how many of you regularly take a proper lunch break? (a rushed sandwich at your PC whilst clearing your email inbox doesn’t count)

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winds of change …

by Darren Caveney

I’ve been lucky enough to attend and participate in a couple of excellent events this past week or so.  The first UKGovCamp in London and the second an LGComms seminar on social media in Cardiff.

A key theme running through both events was that of the shifting nature of the communications landscape, and the differing ways in which organisations are reacting and redifining activity.   The sands are certainly shifting at speed for some, for others they're moving at a far gentler pace.

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knowing your ABC's

by Darren Caveney

The world has never been more full of stats, figures and data. Bank losses, Facebook numbers, job cuts – the list is virtually endless and the transparency agenda has only increased the numbers maze.

Closer to home, our working world’s are also all about metrics, ROI’s, sales figures...

And our home lives are stacked full of numbers too – bank balances, school league tables, weather forecasts, mortgage rates, the price of fish.

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is it time to change the way comms teams work?

by Darren Caveney

Let's assume, just for a minute, that the accepted norm is that all organisations have Twitter feeds, Facebook pages and a website or two. How does that area of work stack up against the daily churn of media enquiries, press releases and marketing & communications plans?

And how do we manage the growth in demand for all of this work against a backdrop – for many - of cuts and reduced resources?

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map yourself a comms plan

by Darren Caveney

if you're looking to create a simple straightforward comms plan, then you might find this comms planning pack a useful starting point.

using a mind mapping technique, this pack walks you through the key planning stages.

the end result being a great outline comms plan guaranteed to get your project off on the right foot.

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