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Companies, brands and local government having a presence in the social world is, on the face of it, like inviting your Granny to a rave. It’s two separate worlds where collars meet chatters, daytime intrudes on playtime and the well-spoken face the outspoken.
We now know that, despite this apparent oxymoron, there’s room for us on Twitter, Facebook and so on – but only if we get the language just right… it needs to be personal but with a decent tinge of professional remaining.
Several things hung around in my head in the days after the successful ‘facebook in the public sector’ (#fbps12) event held at my beloved St. Andrews.
First, the sheer positivity with which colleagues from 40 organisations are embracing the opportunity to communicate and engage better with their customers.
Second, a reminder that all organisations have their own individual strengths and weaknesses, things they do well, and things they could improve upon.
do you want to create a simple, straightforward set of social media guidelines?
do you want to ensure you 'engage', 'explore', 'discover' ... and still 'conform'?
don't want to write war and peace?
how about a set of social media guidelines in less than 140 characters?
sound good?
here you go then.
