Companies, brands and local government having a presence in the social world is, on the face of it, like inviting your Granny to a rave. It’s two separate worlds where collars meet chatters, daytime intrudes on playtime and the well-spoken face the outspoken.
We now know that, despite this apparent oxymoron, there’s room for us on Twitter, Facebook and so on – but only if we get the language just right… it needs to be personal but with a decent tinge of professional remaining.
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