by Jonathan Fitzgerald 

Companies, brands and local government having a presence in the social world is, on the face of it, like inviting your Granny to a rave.  It’s two separate worlds where collars meet chatters, daytime intrudes on playtime and the well-spoken face the outspoken.

We now know that, despite this apparent oxymoron, there’s room for us on Twitter, Facebook and so on – but only if we get the language just right… it needs to be personal but with a decent tinge of professional remaining.