is it time to change the way comms teams work?

by Darren Caveney

Let's assume, just for a minute, that the accepted norm is that all organisations have Twitter feeds, Facebook pages and a website or two. How does that area of work stack up against the daily churn of media enquiries, press releases and marketing & communications plans?

And how do we manage the growth in demand for all of this work against a backdrop – for many - of cuts and reduced resources?

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