What the closing ceremony to London2012 reminds us of when it comes to delivering good communications.
So after all of the well publicised, pre-event LOCOG branding silliness, London 2012 appears to have been a huge success on and off the track for both Team GB and GB PLC alike.
The opening ceremony was inspiring, and gave us all a timely shot of pride-busting steroids. Gone from our news channels was all of the doom and gloom of financial meltdown, unemployment woe, high street declines, Euro crises and other bad news gems our TV stations churn out one after depressing other.
One of the greatest successes of London2012, for me, has been the opportunity to kick into touch 'Daily Mail's Britain.' To forget, for a short time at least, that things aren't quite as a bad as some folk want GB portrayed
But would the closing ceremony fall flat and end on a bit of a low note our 16-day temporary detachment from reality?