What the closing ceremony to London2012 reminds us of when it comes to delivering good communications.

So after all of the well publicised, pre-event LOCOG branding silliness, London 2012 appears to have been a huge success on and off the track for both Team GB and GB PLC alike.

The opening ceremony was inspiring, and gave us all a timely shot of pride-busting steroids. Gone from our news channels was all of the doom and gloom of financial meltdown, unemployment woe, high street declines, Euro crises and other bad news gems our TV stations churn out one after depressing other.

One of the greatest successes of London2012, for me, has been the opportunity to kick into touch 'Daily Mail's Britain.' To forget, for a short time at least, that things aren't quite as a bad as some folk want GB portrayed

But would the closing ceremony fall flat and end on a bit of a low note our 16-day temporary detachment from reality?

by Gillian Hudson

There’s a photography exhibition going on at Tate Britain at the moment called ‘Another London’ and I went along to see it the other day. It’s made up of around 40 black and white photos taken between 1930 and 1980 by photographers who were foreigners to London – Henri Cartier-Bresson and Bill Brandt among them.

As the photographers were often commissioned for their work, there’s a lot of ‘touristy’ images of the capital – Hyde Park, Covent Garden, Trafalgar Square – and images of Royal Weddings and Jubilee events, flags waving, Pearly Kings and Queens and fancy dress.

It was especially interesting to me as this week I too have been taking photos in Another London, and coincidentally it’s a London occupied by flag wavers, Pearly Kings and Queens and fancy dress.

The Olympic Park in Stratford is about as un-London as I have ever experienced. Forget grumpy people, rushing about and never saying hello or sorry or thankyou, everyone on the park seems infected with an Olympic glow.