practitioners are from venus, academics are from mars?

Public relations doesn't just have the people in the field doing it. It has academics. But is it healthy that much of what happens in academia is impeneterable?

by GUEST EDITOR Sarah Williams

I have just returned from the Euprera Annual Congress in Barcelona, where PR academics from across Europe and beyond met to discuss current research into issues pertinent to the public relations industry today, or are they?

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10 good reasons to work in public sector comms and pr (and 10 reasons why not to... )

What better way to test the pros and cons of working in the public sector, ahead of a talk with PR students in Manchester, than Twitter crowdsourcing what a bunch of industry professionals thought.

by Darren Caveney

I always enjoy talking to PR and comms students about careers. In my own way I like to think (rightly or wrongly) that I am able to give a little bit back and still remember those who helped me when I was starting out in the industry. And it's always an opportunity to learn from the students too.

We all need a leg up and access to others from time to time. Now, probably more than ever, actually.

So when Sarah Williams, senior PR lecturer at Manchester Metropolitan University asked me to talk to final year PR students about in-house careers in the public sector I was very happy to help.

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charging to pitch...

by Sarah Williams

We may have gone back into recession but I was shocked to read last week that BAA was charging PR agencies to pitch for its business.  It is most certainly exploitation, as Francis Ingham noted in his statement to PR Week, but it is also arrogant behaviour.  

They may well incur overheads as a result of the pitching process but so do agencies. 

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