a career path less travelled

It's a common tale - not knowing what career path to choose. And its useful to remember that not everyone has go down the tried and tested path.

by Jenny Baird

I didn’t come to communications in a ‘traditional’ way. I’m not a ex-journalist, a prolific blogger, or an influential tweeter. I don’t have a degree in marketing or PR.

Like many others out there, I finished university and thought – what now?

After years of seemingly endless exams and receiving my degree in English Literature I somewhat naively assumed I would know the answer. But I didn’t. I didn’t have a clue. So I decided to leave the country.

Six months later, I landed in a cold and windy Manchester after an adventure that saw me teach primary school children in South Africa, meet the King of Swaziland, drive a 4x4 along a perfect Australian beach and jump out of a plane at 12,000 feet. I also found Nemo.

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