Apprentices are an increasingly important asset in the workforce, and maybe more than ever for the PR industry.

by Stuart Baird

One of the most rewarding aspects of my work in the media and public relations over the last 20 years is seeing new starters grow in confidence, take more and more responsibility and then go on to greater and better things. And that is why I and my organisation are supporting National Apprenticeship Week between 11 – 15 March.

My employer, Leicestershire Partnership NHS Trust (LPT) has recruited 140 apprentices since 2009 and more than 75% have remained with us for fixed term or permanent roles. Roles have included healthcare, business administration, finance, physiotherapy, occupational therapy and school nurse assistants. And crucially for me, public relations and communications.