other influences make you a better communicator

Every now and then we have a guest editor. They pick five links, write a post and pick a tune and we post them to Twitter. We also ask for a random fact about them that not many people know. Today's guest editor? She was in a team that finished 2nd in the Irish Dancing World Championships in 1995.

by Bridget Aherne

Drawing on other influences is a vital part of being an effective communications practitioner whatever level you work at and that was the thought process behind the random fact I shared today.

Public relations does not exist just to serve itself – it helps businesses perform at their absolute best whether that’s to sell toys or fight fires – so it’s important to soak up other sources of information to understand organisations and those they need to communicate with.

A good place to start is with what’s around us, what culture we’re from, who family members are and, perhaps, what hobbies we’ve been exposed to.

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the power of integration

Communications planning for the Nottingham University fire where more than 60 firefighters spent the weekend battling a huge blaze started 10 months in advance.

By Bridget Aherne

That's not a glib, insensitive or plain wacky statement but a genuine sentiment that is testament to the hard work of the Corporate Communications team and all staff in the organisation in changing its approach to engaging with the communities they serve.

Of course, we didn't plan for a fire to devastate a £20m iconic building or for our firefighters and officers to spend three days working tirelessly and professionally to stop the fire from spreading to other buildings and put it out - but we have been planning how we will inform people and discuss matters properly with them when the worst does happen.

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