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viva la evolution: embracing comms science 

February 13, 2025 Darren Caveney

Quick straw poll - how many of you reading this have a science degree or qualification?  An incredibly crude and wholly unscientific survey of LinkedIn would suggest few.  

by James Morton

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags embracing comms science, Quick straw poll - how many of you reading this have a science degree or qualification?  An incredibly crude and wholly unscientific survey of LinkedIn would suggest few, communications best practice, James Morton, science skills gap?, comms2point0 communications and pr

how we’re using tiktok to target our residents

October 9, 2023 Darren Caveney

2023 has been a unique year for social media. From Twitter’s rebrand to X and the overnight rise…and then plateau of Threads; as a digital communications team, we’ve found that some platforms have just not been what they used to be. Learning from this, we turned our attention and efforts to the most talked about social media channel right now, and it’s seems to be paying off.

by Lauren Surtees

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags how we’re using tiktok to target our residents, Doncaster Council social media approach, TikTok case study for local government and public sector, how to use TikTok as a council, Lauren Surtees Doncaster Council, communications best practice, public sector communications, comms2point0 comms best practice

the power of the comms strategy and the 80/20 rule

August 10, 2023 Darren Caveney

As I write this England’s mens’ batters are dispatching Australia’s weary bowlers to all parts of the ground in the final Ashes Test (bear with me if you’re not an England cricket fan, there is a point to all this…)

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags The power of the comms strategy and the 80/20 rule, how to create a successful communications strategy, council communications strategy and plan, communications consultant and specialist for local government, Darren Caveney owner and creator of comms2point0, communications best practice

from owls to wizards - the magic in saying 'no'

September 12, 2022 Darren Caveney

I’m a natural people pleaser so ‘Give the customer what they want’ has always been the internal mantra ringing in my ears.

by Cath Farrell

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags from owls to wizards - the magic in saying no, I’m a natural people pleaser so ‘Give the customer what they want’ has always been the internal mantra ringing in my ears., Cath Farrell, communications best practice, public sector communications and pr, comms2point0 best practice communications and pr

data is great but… it’s our instinct and creativity which sets us apart

November 22, 2016 Darren Caveney

Data. We can’t move for it these days. And of course it has a place and it’s important. But are we in danger of letting it stifle our creativity and instincts?

By Darren Caveney

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Tags Data. We can’t move for it these days. And of course it has a place and it’s important. But are we in danger of letting it stifle our creativity and instincts? By Darren Caveney, comms2point0, communications best practice
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