when brainstorming* goes bad...

We've all been there. The awkward moment when you're in a room full of strangers trying to think of new names for a pen as an icebreaker. But it needn't be like this. In fact, call them what you like creative brainstorming sessions can spark brilliant ideas. Here's how...

by GUEST EDITOR Alan Oram

As a creative ideas agency, we’re on a mission to bust some creativity myths – we also happen to be big fans of the good old-fashioned brainstorming session, which remains a highly effective weapon in the internal communicator’s toolkit – approached in the right way, of course. 

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