Wondering if and where Snapchat might fit into your comms mix? This great case study from a leading social media manager in the Foreign and Commonwealth Office sheds a very helpful light on a platform you may not have yet used.
By Steven Hardy
Snapchat - some stats:
- Approximately 50% of users 18 or under
- Real-time images and videos that disappear once viewed
- Messages that only allow 37 characters of text
At first glance Snapchats vital statistics do not appear the ideal fit as tool to communicate the nuances of diplomacy but its relentless growth encouraged some further examination.