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We like Jo Smith. She's one of life's great people who really knows her stuff. So nine months into her career as a solo public relations operator in the West of Scotland here are some things that have struck her.
by Jo Smith
It’s nine months since I put years as a full time public sector desk-jockey behind me and set up as a freelance PR consultant.
Going solo isn’t for everyone. But it seems to be working for me. Here’s what I’ve discovered so far...
When the recession began to bite, many organisations started to do the same thing. Cut back on their PR and marketing budget and hoped the subsequent saving would see them through.
Of course, as anyone in marketing and PR would tell them – this is a bad idea. (Well, what else would they say?)
OK, so cuts may have to be made, but in the simplest terms maintaining the PR budget gives a company or organisation a competitive edge in bad times and allows it to preserve its image and safeguard its reputation.
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