When the recession began to bite, many organisations started to do the same thing. Cut back on their PR and marketing budget and hoped the subsequent saving would see them through.
Of course, as anyone in marketing and PR would tell them – this is a bad idea. (Well, what else would they say?)
OK, so cuts may have to be made, but in the simplest terms maintaining the PR budget gives a company or organisation a competitive edge in bad times and allows it to preserve its image and safeguard its reputation.