Plenty of folks have switched sectors in their careers, and many more follow. In this fascinating post we learn all about the differences, and similarities, in communications in local government and the NHS from one of the best comms pros around.

By GUEST EDITOR Ross Wigham

Hello and welcome from your friend in the North.

I’ve been a long time reader and occasional contributor to comms2point0 so it’s a real treat to be guest editing and a genuine honour to be asked.

Having moved to work in a hospital, after spending the last seven years at various councils the thing I’m most commonly asked is what’s the biggest difference? Clearly, that’s about as boring as asking how many times Newcastle United will concede more than four goals this season, but I do see some interesting parallels between the NHS as a whole and the average public sector comms team.