good music will fail with bad marketing and pr

Steve Jenkins is the most influential man in music that you've never heard of. He's helped shape the careers of stars such as Kylie Minogue, Britney Spears, Justin Timberlake and others. What's the secret? Good marketing and pr.

by Steve Jenkins

I believe that good music will fail with bad marketing and pr.

In market research, if a hundred people were asked, I’m convinced they would all agree.

It's something I learned many years ago whilst visiting Island Records, the label owned and started by Chris Blackwell and most famous for bringing the world Bob Marley and U2 amongst many other successful artists.

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