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so, how does a tv journalist use social media?

February 23, 2013 Darren Caveney

So, this social media stuff. How exactly does it fit into the journalist's working day? It's as important as a call to the police voicebank or the fire station used to be back in the day, it seems.

by Anne Alexander

Four years ago when I joined Twitter, I only did so in order to use it as a device for a TV package I was doing for the BBC about how British politicians were using social media.

In my piece to camera, where I pretended to tweet from my new account, I basically said they were all a bit rubbish compared to Barack Obama who'd won the 2008 election off the back of a ground breaking social media campaign.

Apart from a few savvy pioneers at Westminster, that was mostly true back then. But how things have changed. And not just for politicians but also for journalists like me.

Social media is so useful for helping us to do our jobs I wonder how we coped before.

Here are five ways I use social media.

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In digital + social Tags anne alexander, daybreak, itv, itv daybreak, journalism, journalist, social media, tv

journalists are still worth bothering with

March 11, 2012 Darren Caveney

by Charlotte Stamper

Yes, social media is great. Yes, it’s quick and cheap.

Yes, it’s a great way to bypass journalists and talk to (and often, with) your audience directly.

But that doesn’t mean it’s the right tool for the job all of the time.

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In digital + social, campaigns + media Tags audience, journalist, newspapers, press releases, social media
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