failing to avoid the new John Lewis TV advert... and what it means for comms

It's hard to avoid the new John Lewis TV advert. In fact, you are far more likely to see it not by watching TV at all. Pick up a newspaper, magazine or go online and you'll come across it.

by Dan Slee

Well, I wasn't going to. And I didn't seek it out but the new John Lewis TV ad gives a perfect lesson for where comms is right now.

You may know it. It's a two minute film of a little girl spotting the man on the moon looking sad and sending him a present to cheer him up at Christmas time. An old Oasis b-side has been re-recorded for the music. 

Not watching much television I wasn't aware of it. But of course, I remember the penguin TV ad from last year. But I didn't have to watch TV to find out about the new TV ad. It was being discussed on BBC Radio 5 on the way home and all over Twitter.

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does sky tv's targeted ad system work?

Reaching a target audience more effectively is one of the aims of the comms team. But it can be hard. But TV ads? Would they work?

by Anushka Desai

We were approached by Sky TV to try their new AdSmart system to reach a specific target audience for our fostering campaign.  In January this year we ran the campaign for 30 days and you can read more here. 

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up for the cup: how #foxnewsfacts stormed the charts

Our post on the exceptionally brilliant response to the exceptionally stupid Fox News commentator stormed the chart this month. But what came second, third, fourth and fifth?

by Dan Slee

It was a typically Birmingham response. When an entire city was faced with slander it responded not in a fit of North Korean pique but with wit.

Fox News screened an interview with a 'terror expert' who claimed that the Midlands city was a no-go area for non-Muslims. The response? The #foxnewsfacts hashtag of bizarre and blatantly wrong facts that tweet by tweet took down the reputation of the Rupert Murdoch-owned TV channel.

We will, of course, send the special silver cup to Dan Wainright on the Express & Star whose tweet of Mecca bingo in Kingstanding was widely shared. Evidence that the city was a hotbed of Islam. And bingo.

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love tv, love live, love tech

We know that our online consumption has changed through our use of mobile and tablets. But what effect has this had on our TV watching habits? A new report by TV Licensing lets us in on the latest intel.

by Sam Waterton

Last week, we launched TeleScope 2014, an annual TV industry report from TV Licensing providing an insightful glimpse of nation’s changing TV viewing habits.

It finds that the living room remains, even with the rise of mobile devices, our favourite place to watch ‘must see’ programmes — naturally enough in the company of our friends and family. Not only that, despite access to a range of catch up services like, iPlayer and 4oD, the UK still loves live TV.

So, what does this mean for PR and communications?

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engagement and abseiling – just another day in the office.

How an unlikely TV filming request can help with your comms. Or in other words, can the building that you sit in, the Army and rope help you connect?

by Victoria Ford

I often get asked what the biggest challenges of my job are.  I usually talk about varied audiences, digital, prioritisation, crisis communications and the like. 

Then last April a very different challenge came my way in the form of a request that went something along the lines of  ‘We would like to come and film at the DVLA and get the army to abseil off your sixteen storey tower block’.  Okay.  I wasn’t expecting that. 

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lessons from 'house of cards'

There's lessons on the re-make of the political thriller House of Cards. Not just that if you live tweet a row with your boss you'll become an online hero.

"Power is a lot like real estate. It's all about location, location, location. The closer you are to the source, the higher your property value." - Frank Underwood.

 

What's so different about Netflix's House of Cards?

 

After all, it has everything we'd come to expect from a hit US drama - high production values, a razor sharp script and a Hollywood actor (Kevin Spacey) in the lead role.

 

But this one is different and it has a relevance for the world many of us work and communicate in every day.

 

Difference one is how the show has reached our screens. House of Cards, a remake of the BBC original, is made and broadcast by Netflix, a subscription based video-on-demand website.

 

Netflix is the first content carrier that has gone from simply buying up and broadcasting other people's programmes, to making its own.

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