the olympic opening ceremony, story telling and internal comms

 

Brilliant, wasn't it? It won over cynics and galvanised supporters. The 2012 Olympic Games opening ceremony won over the nation. How can you have some of that to tell your story?

by Kate Hughes

I woke up as high as a kite after watching the epic, awesome Olympic opening ceremony. 

It was an extraordinary display; a great love letter to our country. For me the thing that really elevated it from spectacular to oh-my-god-so-bloody-uber-amazingly-spectacular was the rich storytelling.

Danny Boyle crafted a story that is familiar to us (about our modern history) but told it in such a beautiful way that you couldn't help but be captivated.

From the first scene change, the rolling green hills disappearing under the satanic mills of the industrial revolution, the audience could anticipate the story arc; but that only added to the sense of drama.

The tiny details - the poppies swaying in the breeze, the torch under the bed covers - contrasted with the big bang moments, enhancing the story further. 

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