why video is important to comms and pr

Video is becoming a skill that comms people can no longer ignore. To mark the launch of our new round of viodeo workshops we've set out some of the reasons we think that video will impact on your world.

by Dan Slee

For a few months now I’ve been convinced that video is going to be absolutely essential for communications and PR people.

Throw a stone, it seems, and you come across forecasts, trends and predictions. Put them together and you create a powerful argument for video.

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what volunteering at the olympics taught me about internal comms

One of the successes of the Olympics was the 70,000 volunteers that made the games fly. What was behind the success? Good internal comms - by as many channels as possible.

by Jo Smith

I was an Olympic volunteer – one of the poppy-and-purple Gamesmaker army who clapped and cajoled and pointed and smiled my way through shift after shift, question after question. And I loved every second.

Gamesmakers have been congratulated for their contribution to the success of the games but have you thought what kept them so chipper?

Lots of them were positioned on street corners and in railway stations, in offices or back-room locations, far from the glamour and the sporting endeavours. It wasn’t witnessing the action that kept them going, so what was it?

It’s no surprise, in my view, that keeping volunteers informed was key to keeping them motivated.

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the olympic opening ceremony, story telling and internal comms

 

Brilliant, wasn't it? It won over cynics and galvanised supporters. The 2012 Olympic Games opening ceremony won over the nation. How can you have some of that to tell your story?

by Kate Hughes

I woke up as high as a kite after watching the epic, awesome Olympic opening ceremony. 

It was an extraordinary display; a great love letter to our country. For me the thing that really elevated it from spectacular to oh-my-god-so-bloody-uber-amazingly-spectacular was the rich storytelling.

Danny Boyle crafted a story that is familiar to us (about our modern history) but told it in such a beautiful way that you couldn't help but be captivated.

From the first scene change, the rolling green hills disappearing under the satanic mills of the industrial revolution, the audience could anticipate the story arc; but that only added to the sense of drama.

The tiny details - the poppies swaying in the breeze, the torch under the bed covers - contrasted with the big bang moments, enhancing the story further. 

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can email be part of a comms and marketing plan?

by Dan Slee

Okay, so hands up if you've ever sworn at the number of emails you have?

Around 300 billion emails get sent every day in the UK and around 90 per cent of them are spam and viruses, according to the Radicati group.

Hands up too if you've ever felt as though a fair slab are being sent right at you.

Me too.

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