what volunteering at the olympics taught me about internal comms

One of the successes of the Olympics was the 70,000 volunteers that made the games fly. What was behind the success? Good internal comms - by as many channels as possible.

by Jo Smith

I was an Olympic volunteer – one of the poppy-and-purple Gamesmaker army who clapped and cajoled and pointed and smiled my way through shift after shift, question after question. And I loved every second.

Gamesmakers have been congratulated for their contribution to the success of the games but have you thought what kept them so chipper?

Lots of them were positioned on street corners and in railway stations, in offices or back-room locations, far from the glamour and the sporting endeavours. It wasn’t witnessing the action that kept them going, so what was it?

It’s no surprise, in my view, that keeping volunteers informed was key to keeping them motivated.

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fun and games

by Darren Caveney

I have watched with fascination the trials and tribulations over the past few months of the LOCOG team charged with ensuring that an incredibly rigid set of Olympic guidelines are enforced at all costs.

Don't get me wrong, I absolutely understand the importance to the official Games sponsors of having exclusive access to the London 2012 logo. This is pure, hard-nosed sponsorship - for commercial gain -not altruism and anyone who thinks otherwise should go and enter the long jump.

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