People often ask how social media can help organisations. At Greater Manchester Fire and Rescue Service it has proved a key way of warning and informing during operational incidents - but the lesser reported success is how it connects the Service with individuals to make a lasting difference to the community.
by Kate Hall
Now the Service is able to share how a single tweet led to a heart wrenching water safety education campaign - and a national award for a volunteer.
Beckie Ramsay became a volunteer for GMFRS in 2012 - and it all started with this tweet sent in response to live tweeting from @manchesterfire about how it was working to keep the community safe: