challenges in 2013 from a pr consultancy perspective

It's a tough time to be in public relations. The landscape which has changed forever is just as tricky for agencies. Here is what one senior figure has to say:

by Mark Whitehouse

Every PR agency will tell you they’re different.

We measure success for clients differently, boast a unique team of people, are the most creative, can implement a media campaign like no other, turn water into wine and back again.

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