Once upon a time a consultation exercise was just a box ticking go-through-the-motions thing involving a village hall for an hour and maybe a couple of clip boards in the street. Why would you do that when you could do something that worked?

Working in local government you’re frequently reminded of the varied quality of digital engagement in the sector. At Kingston we don’t yet pretend to be pioneers but we are striding keenly towards the frontier.

So, what have we discovered? Good content helps, obviously, but just as important is proper application. Social media is about conversation. Posting announcements is all well and good but if you’re not engaging in dialogue then you’ve missed the point.