Are you getting the most from networking? No, then read on...
by GUEST EDITOR Emma Rodgers
So, here’s the thing. When I first started working in pr & communications, I got to hating everything about ‘networking’*.
It felt false, contrived and quite often disingenuous. Probably this was because I worked in quite a cut throat yet ‘pr fluff’ environment. It was private sector in the late nineties and early noughties. Even the phrase sent shivers down my spine.
I also felt it was all about ‘who you knew and not what you knew’ – something that didn’t sit well with me and which was opposed to my work ethic, even then in my early 20s.