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There’s a lot written about brands – positioning, attributes, equity. But sometimes brands are so badly damaged they need a whole extra level of expert care and attention. And when the damaged brand is a place, its people deserve better.
by our PANEL WRITER Jon Harrison
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There’s much to learn from creative agencies for in-house comms people. Working through the tough times, the tiffs and the pressures of business and still delivering outstanding work takes some doing. Here’s some insight from one of the best agencies around as they celebrate 25-years together.
by comms2point0 panel writer Rich Elwell.
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