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There’s a lot written about brands – positioning, attributes, equity. But sometimes brands are so badly damaged they need a whole extra level of expert care and attention. And when the damaged brand is a place, its people deserve better.
by our PANEL WRITER Jon Harrison
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How can you seek to influence debate on a national level? A campaign by the Local Government Assoiciation has done just that at a time when cuts totalling 43 per cent will be coming down the track. Through a video and other collatoral the phrase 'rewiring' has entered the vocabulary.
For those working in the public sector, funding has been the dominant issue for the last few years and for local government this has been more acutely felt than most. By the end of this parliament local government will have seen cuts totalling 43 per cent.
