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into the confectionery stall and out again

April 11, 2015 Darren Caveney

Like many people I was sad to hear of the death of cricket commentator Richie Benaud on Friday.

by Darren Caveney

Richie Benaud defined cricket commentary for my generation and I’ll always remember his rich words during that iconic summer of 1981 and the greatest test series I think ever took place - Botham’s Ashes.

But it was Richie Benaud’s articulate, measured, soothing descriptions of events taking place on the pitch that elevated the games from brilliant to unforgettable.

And it spawned my favourite piece of sporting commentary ever when he described a huge six from Ian ‘Beefy’ Botham against a flagging Australian side:

“Don’t even bother looking for that, let alone chasing it. It’s gone straight into the confectionery stall – and out again.”

It’s been a much repeated quote since his passing but those who were around at the time didn’t need a reminder, it was tucked away in the memory bank for life. A truly brilliant and totally unplanned line.

To me he was just an incredible communicator and storyteller.

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In digital + social, training + development Tags commentator, comms, comms2point0, cricket, darren caveney, ian botham, into the confectionery stall and out again, local government, passing, pr, richie benaud, social media
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