Good quality pictures can secure amazing coverage. But let’s face it, all too often the opportunity is wasted even before the photo call takes place.

With a bit of preparation and advance planning you too can end up with good commissioned photography that does the job you want.

After years of being a freelance photographer and as a Press photographer in the West Midlands, London and Staffordshire take it from me, there’s a few things to ask yourself before you talk to a photographer.

Ever wondered why your firing squad-style picture of glum people in high-vis jackets and a cheque isn’t working?